Zusuf Subari is a Sr. Product Designer with 10+ years of experince in product, web, and visual design, focused on solving complex problems and creating impactful digital experiences.

Zusuf Subari is a Sr. Product Designer with 10+ years of experince in product, web, and visual design, focused on solving complex problems and creating impactful digital experiences.

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CASE STUDIES :

01

Kompas One

Designing & integrating access to 7 media contents in the Kompas.id app.

  • Increasing bundled subscribers +295.3%

  • Increasing bundled subscription revenue +142.3%

02

Epaper Article Mode

Designing a new feature to improve epaper reading experience on Kompas.id app.

  • Increasing epaper adoption rate +31.1%

  • Increasing daily active users +26.3%

  • Increasing monthly active users +49.8%.

03

Auto-Renewal Checkout

Revamping the auto-renewal section on the Kompas.id checkout page & add new supported payment method.

  • Increasing percentage of monthly checkout using auto-renewal from 2.1% to 52.4%.

PERSONAL PROJECTS :

Build with AI

A collection of experiments and explorations focused on leveraging AI to ideate, prototype, and build digital products and experiences.

Product Designer Archetype Test

Discover your product designer archetype, core identity, top strengths, blind spots, ideal environment, and career path.

Product Metrics Explorer

In three steps, get a curated, benchmarked view of what to measure — with concrete targets and recommendations for any product type.

UI & Interaction

A collection of explorations focused on visual design, UI and interaction.

zusufs@gmail.com

zusufs@gmail.com

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